Meta Tags

Description and Keywords

Description describes the content of your site and helps it get on Google. Below is my description I added in my head tag in my index.html:

title olympics for kids

meta name="description" content="This website is aimed at promoting this summers Olympics in London to Primary School Children and describing to them what the Olympics is and telling them about some of the events that take place at the Olympics. It features games for the children to play that include a word search, two jigsaws and an Olympic Quiz. It also features a Colour In page for the children to colour in their own picture of Ali the Gator on screen then print it out. This is my

final major project for my web design degree"

Keywords

Keywords are words and phrases that describe the content of each page on your site you want to promote. They should describe your sites content and subject which will help your site get promoted in Google. I added keywords to my site to help improve my SEO.

Here's a list of the keywords I added in my head tag in my index.html:

"keywords" content="olympics, kids, 2012, london, velodrome, medals, running, cycling, basketball, swimming, aqua centre, stadium, uk, country, games, jigsaw, word search, quiz, colour in, venues, children, ali, gold, silver, bronze"

And this is what it looks like in Google when you search for olympics for kids or olympics for kids.co.uk

Google Analytics Continued

The Bounce Rate

The bounce rate shows the percentage of visitors who visited the site but didn't stay on it. Between March 5th and April 4th 2012 the Bounce Rate of my site is 80.31%

Visitors

Visits for all visitors shows the percentage of visitors who visited the site. Between March 5th and April 4th 2012 I've had 193 visitors to my site. The graph below shows it peaked on March 12th 2012 when I had 28 visitors or 14.51% visit my site. Since then it has gone up and down and on the 4th April 2012 I only had 3 visitors or 1.55% visit my site.

New and Returning Visitors

In total between March 5th - April 4th 2012 I've had 193 visitors to my site. Of those 193 visitors 139 or 72.02% are New Visitors to my site and 54 or 27.98% are Returning Visitors to my site. So I have had more people viewing my site for the first time then people who have looked at my site before.

Google Analytics Map Overlay

The map overlay is a map of the world that shows you where the visitors to your site are looking at it from around the world. Looking at the map overlay for my site I can see I have had visitors from all over the UK and from Spain, Romania, Australia, The Philippines and the USA.

This can then be broken down to see for instance which cities my site was viewed in the UK.

Looking at the table above I can see I had 91 visitors from Hull and 29 in Beverley, 16 in London, 13 in Edinburgh, 4 in Sheffield, 2 in York and Lincoln and 1 in Crewe and Reading.

Google Analytics

I added my site to Google then I used Google Analytics to see how much traffic or visitors had visited my site. The diagram below shows the amount of visitors my site had. I had 41.96% in Direct Traffic or 81 visits which means the visitors found my site by typing in the URL in the browser and going directly to the site.

I had 37.82% in Referring Traffic or 73 visits which means they found my site through a link or another site. Looking at this in more detail I can see 58.93% of those visits came from my Facebook link. So far up to the 4th April 2012 I have had 20.20% in Search Traffic or 39 visits which means they found my site by searching for it in Google or other search engines like AOL or Bing.

Looking into this further I can see what browsers people used to find my site. So by looking at this information I can see 39.38% of the visitors to my site used Internet Explorer followed by Safari with 27.46% and then Chrome with 11.92% and only 9.84% used Firefox.

Changes to the site

Following the feedback I received back from the user testing forms I had sent out I decided to change the static colour in images to a live paint that the kids could colour in on screen. I chose to change this because people had suggested the children would prefer it if they could colour in the character on screen. So I used the tutorial Phillip Shakesby had sent me when he replied to my user testing. The web address below is the tutorial I followed to create my two live colour in images.

http://www.drooza.com/index.php?option=com_content&view=article&id=52%3Ahow-to-create-a-co

loring-book-in-flash-cs3-using-actionscript-30&catid=38%3Aflash&Itemid=56&limitstart=1

So I followed this tutorial to create my two live paint images and I added print buttons to them both so the children could print the pictures out once they had coloured them in. Below are screenshots of my two live colour in pictures.

I also made changes to the text after showing the site to someone I know who's an English Teacher and he gave me some feedback on grammar, punctuation and spelling on some of the pages so I corrected them. I also stopped the sound effects playing on the different venues pages when you hover over the images the sounds now play when you click on the images of Ali.

User Testing Continued

I also sent user testing forms out to my friends on facebook because some of them have young children. Below are the responses I got back from people I know:

Amy Elizabeth Wingfield Fox

Is the website fit for purpose of promoting the Olympics to Primary School children?

Really easy to use, fun drawings, nice big text and bright colours!

Does the navigation work ie Home, Venues buttons?

If you click on a location button, then the back red back button, none of the other orange buttons along the top work anymore.

Do all the links work ie the Venues buttons?

Only found that one bug, everything else worked well, even the print buttons on the colouring in drawings.

Is the website easy to use?

Very, kids should easily be able to navigate around this site.

Are the games to hard or easy for the children?

Thought the jigsaws could have been harder as compared with the wordsearch they were too easy.

What could be improved if anything?

Really liked it. Perhaps the use of the althletes first names only after you have already stated their full names in the text about them, but otherwise very impressive.

Marie Brumby

Hi I think it is very colourful,and an easy to follow and understand site and ideal for primary school children. All the links worked and found the website easy to use. i would say the site is suitable for 5-10 yr olds. I dont think anything could be improved but unfortunately we dont have a printer so was unable to print the pictures out. Would it be possible to colour it in online using 'paint' or some other program.Good luck with your site.

Mike White

I got Adam, EJ & Maisie to try this out so you've got the feedback of a 7-year old & two 9-year olds.

Liked:

Games - particularly the word search

Sound effects

Ali

Wanted:

To see Ali more animated on the different pages (e.g. bouncing a basketball)

More information on each venue (e.g. details of the various types of event - 100m, long jump etc)

Also, just a couple of typos which you may have already spotted but I'm guessing it might factor into your assessment (accuracy/quality checks). They are:

Swimming: Freestyle reads 'freestlye'

Basketball: It says 'go' instead of 'to'

Aside from that, agree with most of the other comments above. Perhaps a small, watered down history of the Olympics (how it began etc) as well as some info on the last time they were hosted in London.

Hope this helps.

Mike White

Phillip Shakesby

you need a button to mute the sound because some people will not like the sound and try to keep the theme/design of your site consistent throughout the quizzes and other interactive elements, I know its late but here is a tutorial for the colouring pages that may give you another element for more marks http://www.drooza.com/index.php?option=com_content&view=article&id=52%3Ahow-to-create-a-coloring-book-in-flash-cs3-using-actionscript-30&catid=38%3Aflash&Itemid=56&limitstart=1

Other than that well done mate

Catherine Davison

answers below

1.yes i would think this website would be useful for promotion to primary school children of a younger age 5-8 yrs maybe?

2.all the navigations buttons worked fine

3.yes all the links seemed to work ok

4.i thought the website was very easy to understand for younger children,clear straight forward and colourful!

5.i think the games are simple enough for children to understand and non complicated

6. only improvements i can think of would be to add another game and 1 or 2 also more picture choices to print out? on the quiz have a few more questions to answer.

hope these answers help chris, great website!:-)

Stephen Stempczyk

Is the website fit for purpose of promoting the Olympics to Primary School children?

The site looks good and would be appealing to kids. The games and colouring sections are great. My only thought with Venues, it doesn't really mention much about the venue size etc,

Does the navigation work ie Home, Venues buttons?

On the whole yes but if you click on venues by accident you have to click on one of the four options, it wont let you for example click home or colour in. So if you click the wrong one it wont let me go back for example

Do all the links work ie the Venues buttons?

yes

Is the website easy to use?

yes, Games section works well

Are the games to hard or easy for the children?

about right

What could be improved if anything?

If im honest I hate music on web sites and usually would close a page if it appears could a mute button be added?

Obviously im not a child so i would always want more detail which a lot of kids probably wont but these days who knows? The home page gives a brief outline of the Olympics, more info about when the games start and finish maybe? The torch could be mentioned.